Social Media Marketing – Is It Worth The Investment?

Is social media marketing really worth the investment in 2022? It can be when it's managed properly!

Over the years, it is safe to assume that social media has evolved quite a lot. It has gone from a simple experiment for communication to being a solid way for brands to rocket their reach and visibility. Consumers are also using social media to try and reach out to new companies, or to talk about the products that they resonate with.

It’s not hard to see that there are tons of benefits to using social media for your business and in some instances, it could mean the difference between success and failure. That being said, with millions of people logging onto social media every day, it can be difficult to stand out. That raises the question, is social media worth the investment?

Is It Worth The Investment?

Top 5 Social Media Platforms for 2022

Social media marketing can deliver very positive results for your brand, and the best thing is, you do not need to have a strategy. A good social media strategy is one that has a purpose and one that is aligned well with your brand identity. You also need to make sure that you are putting a prime focus on the right type of content, so you can reach the right audience. If you run a business, then here are the top 5 social media platforms you should be focusing on, in 2022.

Sure, there are other platforms out there, with some of them including Pinterest, LinkedIn and even Tumblr. The platform you choose will ultimately depend on the type of business you run, and what goals you want to achieve by being on social media.

Why Social Media is Worth the Investment

Social media is quite possibly the best investment you could hope to make as a business. Here are some of the top reasons why it is worth incorporating it into the strategy you have right now.

Why Social Media is Worth the Investment

Sure, there are other platforms out there, with some of them including Pinterest, LinkedIn and even Tumblr. The platform you choose will ultimately depend on the type of business you run, and what goals you want to achieve by being on social media.


This refers to how much a user reveals their identity on social media. It is the most basic function and if you are a business, it can give you the chance to solidify your presence. You can showcase how innovative you are, through branding, captions and more. Instagram is a great platform for you to be focusing on if you want to raise more awareness, and several brands, including Apple, have been able to reach new heights this way.


Conversations ultimately address how your customers chat with one another within the social media setting. This happens to include your brand as well. Hashtags are ideal if you want to create conversations or if you want to spark debate, with Twitter being the best platform for this.


Sharing is simply an exchange between multiple people. If you think about an article being shared across Facebook or even a TikTok video, you will soon see how this could create a domino effect.

It’s very easy to go viral this way and if you can make this happen with your branded content, you’ll soon see that the benefits speak for themselves.



Reputation is the core belief that your audience has about your brand. If you can generate the right content and if you can make sure that you give off the right impression, then you will soon find that you can support your company’s bottom line. This can also support your equity and your revenue growth as well.

Why do you Need a Social Media Manager?

So now you have a good understanding of what the top social media platforms are, and how you could benefit by simply investing in your social media presence more. That being said, if you do not have a social media manager, then you may find that you end up missing out on some of the biggest benefits.

Handling your social media pages yourself is an option, especially if you are only just starting up, but you have to remember that your focus will be split in numerous ways. You will have to focus on your company, sales, site, customer satisfaction, refunds, branding, expansion and more. With all of this in mind, it is not hard to see how social media can easily fall to the wayside.

The Social Landscape is Forever Changing

By hiring a social media manager, you can feel confident knowing that your pages are getting 100% of the attention that they deserve, and this can work wonders for your brand. It’ll also help you to unlock a host of new possibilities.

Engagement is Necessary

If you have a team member who is continually posting at random on your social media, without having any kind of plan, then this will be doing your brand a disservice. If this is how you are operating right now, then you need to try and go back to the drawing board. Social media is not something that you can just set and forget. It is something that you need to continually work on so you can make the most out of your content and your audience.

The Social Landscape is Forever Changing

One of the major benefits that comes with hiring a social media manager is that the social media landscape is always changing. If you have a social media manager, then you will soon find that they can be open-minded regarding new platforms, and they can also help you to know which strategies should be put into place in order for you to be successful on the sites of your choosing.

Take TikTok for example. Two years ago, in 2020, they surpassed 2 billion app downloads across the world, so your company should really be on there. Why? Because there’s a high chance your competitor is. 

The same goes for new features on existing platforms. When reels and shops went live on Facebook, did your team get together to find ways to capitalize on this? Probably not, and that’s why you need a social media manager.

Protect your Reputation​

Protect your Reputation

Social media managers are continually on high alert. It is their job to watch out for every message and it is also their job to comment and review everything that may be happening in regards to your brand. Hiring someone with this kind of experience is the best way for you to safeguard your reputation.

What Next?

If you want to make the most out of your social media strategy, then Vala Marketing is here to help! Our team have years of experience when it comes to every social media platform, not to mention that we also care as much about your brand as you do. If you want to find out more, then call us at (574) 389-8267 or email us at

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