Vala Marketing Blog
Marketing tips, industry insights, and behind-the-scenes strategies—straight from a team of geeks, gamers, and TTRPG nerds who know how to level up brands in the world of fandoms.
Crowdfunding Case Study: Action Fiction’s Record-Breaking Campaign
When Action Fiction came to Vala Marketing with their latest crowdfunding project, Monsters of Murka, they already had a track record of running crowdfunding campaigns,
How Tabletop Game Marketing has Evolved Recently
The tabletop and board game industry has grown tremendously over the past decade, but the last five years in particular have marked a notable change
Crowdfunding: How to Use Early-Bird Specials & Stretch Goals
Crowdfunding platforms have become vital for tabletop games, indie games, and fandom-driven projects. But standing out and truly engaging backers requires more than just a
User-Generated Content in Gaming and TTRPG Marketing
User-generated content (UGC) is content created by fans about their favorite brand or product. This content is usually shared on social media or community-based platforms
Crowdfunding: How Vala Helped World’s Largest Dungeon Raise $1 MM
The World’s Largest Dungeon (WLD) team came to us with an idea. Vala Marketing took it from there, bringing the idea to a crowdfunding platform
Tony Talks Tariff Impact on the Toy and Game Industry
The below is a message from our sales rockstar, Tony Gullotti (see his bio at the end!) about the tariff impact on the toy and
