Join the Dream Team
At Vala, marketing is a lifestyle. We live, love, breathe, and exemplify our craft. We never settle in. We constantly thirst for more and strive to improve. We are always on the lookout for more unicorns and dark horses who can keep up with our pace. Sound like you?
Open Positions
Marketing Director, Internal Brands
Fully Remote, US Only
Full-Time W2
$30-$34 an hour + Performance
Benefits include PTO, sick pay, health, dental, and vision insurance
We are looking for a Marketing Director to own and execute all internal marketing across Vala Marketing and its portfolio of brands, including Vala Gaming, Vala Foundry, NexTabletop Studios, QuasiReal Publishing, and CuddleCore Toys, and likely more in the future. This role is not purely advisory. You will be hands-on, strategic, and execution-driven. You will plan, build, and run our internal marketing engine end to end, from positioning and messaging to campaigns, content, and launches. You will work directly with leadership and collaborate closely with design, creative, and production teams.
Vala operates with a flat structure and a high degree of autonomy. This role is best suited for someone who is comfortable owning outcomes, setting direction, and self-directing day-to-day work without micromanagement.
What You Will Own
- Brand strategy, positioning, and messaging for Vala Marketing and all sub-brands
- Internal marketing calendars, campaigns, and launches across multiple brands
- Websites, landing pages, email marketing, and social presence
- Go-to-market strategy for new services, products, and announcements
- Writing case studies, blogs, emails, and other pieces of written content.
- Content strategy, including copy, visuals, and campaign direction
- Convention and live presence strategy development
- Coordination with internal designers, creators, and partners
- Directing internal teammates for content creation and platform management
- Maintaining and evolving brand standards across all touchpoints
Requirements
- Proven experience leading marketing strategy and execution, ideally in agency environments, or games, tabletop, fandom, toys, or adjacent creative industries
- Strong copywriting and messaging instincts
- Experience managing multi-brand ecosystems
- Comfort working across digital marketing, content, email, and product marketing
- Familiarity with crowdfunding, ecommerce, or direct-to-consumer marketing
- Ability to prioritize and manage multiple brands and initiatives concurrently
- Comfortable working in a fast-paced, fully remote environment
Bonus Experience
- Tabletop games, TTRPGs, board games, or toys
- Crowdfunding platforms such as Kickstarter or BackerKit
- Licensed IP or entertainment brands
- Experience working closely with designers and creative teams
- Familiarity with Google Workspace and modern collaboration tools
Soft Skills That Matter
- Clear, confident written communication
- High ownership mentality
- Strategic thinking
- Organized, deadline-driven, and self-directed
- Collaborative without needing heavy oversight
- Comfortable making decisions and moving forward
This is a US-based, fully remote, full-time W2 role. We are not seeking freelancers or agencies.
To apply, send your resume and relevant work examples to grant@valamarketing.com.
Include your favorite game in your cover letter so we know you read this fully!
Thank you.
Account Director
Fully Remote with occasional convention travel US Only
Full-Time W2
52k Base + Commissions (Anticipate at least ~110k/year)
Benefits include PTO, sick pay, health, dental, and vision insurance
Vala Marketing is looking for an Account Director to find and own client relationships, strategy, and delivery across our accounts. This is a senior, client-facing role for someone who understands strategy, execution, and people. You will lead accounts, grow relationships, sell new work, and ensure every project moves forward with clarity and intent. Vala operates with a flat structure and high autonomy. This role requires ownership, decisiveness, and confidence. If you need micromanagement or rigid process to function, this role is not a fit.
What You Own
- Client relationships, satisfaction, and long-term success
- Translating client goals into actionable direction for internal teams
- Growing existing accounts and signing new ones
- Knowing the client’s goals well enough to anticipate needs before they ask
Core Responsibilities
- Sell new projects and expand existing accounts
- Present high-level strategy, positioning, and recommendations
- Run weekly client meetings and lead strategic conversations
- Approve major creative and strategic decisions
- Diagnose blockers and prescribe solutions for AEs and AMs
- Spin up new projects including scope, timelines, and ownership
- Step in for escalations and manage expectations, tone, and boundaries
- Communicate major risks or needs to executive leadership when required
- Participate in brainstorming and idea generation across accounts
Crowdfunding-Specific Responsibilities
- Lead or delegate project onboarding and onboarding documentation
- Spin up documentation, schedules, and internal tracking sheets
- Create and oversee project tasks and timelines
- Report project status internally and externally
- Set key dates, strategy, and communicate rationale
- Ensure projects stay on schedule and aligned with strategic goals
Who This Role Is For
- A problem-solver that can identify gaps and build bridges
- Someone who answers more questions than they ask
- A strategist who can also see execution details clearly
- A confident decision-maker who can resolve ambiguity quickly
Requirements
- Proven experience managing client relationships in an agency environment
- Experience owning strategy, scope, and delivery across complex projects
- Strong understanding of digital marketing, creative production, and campaigns
- Comfort leading meetings, presentations, and difficult conversations
- Ability to manage multiple accounts without dropping clarity or quality
- Experience with crowdfunding, ecommerce, or direct-to-consumer marketing is strongly preferred
Bonus Experience
- Tabletop games, TTRPGs, board games, toys, or fandom marketing
- Kickstarter or BackerKit campaigns
- Licensed IP or entertainment brands
- Experience growing accounts or selling additional services
Soft Skills That Matter
- Extremely clear written and verbal communication
- High ownership and accountability
- Calm under pressure
- Organized, decisive, and strategic
- Collaborative but authoritative when needed
This is a US-based, fully remote, full-time W2 position. We are not seeking freelancers or agencies.
To apply, send your resume and relevant experience to grant@valamarketing.com.
Include your favorite game in your cover letter so we know you read this!
Thank you.
Account Manager
Fully Remote, US Only
Full-Time W2
$20-25/Hour based on experience
Benefits include PTO, sick pay, health, dental, and vision insurance
Vala Marketing is looking for an Account Manager to own the quality, consistency, and day-to-day presence of our clients’ brands. This role is responsible for content creation, community, voice, and ongoing execution across social, email, updates, and owned channels. You are the person who knows the product, the audience, and the brand voice better than anyone else on the account. You ensure that what goes live is correct, on-brand, on-time, and aligned with strategy.
Vala operates with a flat structure and high autonomy. This role is best suited for someone who can manage themselves, keep multiple initiatives moving, and maintain quality without constant oversight.
What You Own
- The quality of the client’s creative output and online presence
- Content calendars and schedules across social, email, updates, and campaigns
- Brand voice, tone, and style consistency
- Community management on social platforms and Discord
- Deep understanding of the product and its target audiences
- Analytics, reporting, and performance tracking
Core Responsibilities
- Create and post social media content
- Draft and distribute emails, press releases, and project updates
- Write scripts and briefs for photo and video content
- Maintain brand and style guidelines for accounts
- Perform light graphic design and web updates as needed
- Build dashboards and reports to track performance and insights
- Monitor channels and respond appropriately to community engagement
Crowdfunding-Specific Responsibilities
- Write campaign copy as needed
- Write all funnel, scheduled, and launch emails
- Create and manage content calendars for updates, emails, and social
- Write scripts for video and UGC content
- Post updates and manage comments on crowdfunding pages
- Engage with and manage Discord communities during campaigns
- Participate in brainstorming and idea generation
Who This Role Is For
- Someone who cares deeply about quality and consistency
- A strong writer with a clear sense of voice and tone
- Someone who understands how content, community, and brand work together
- A self-starter who can manage multiple accounts and timelines
- Someone comfortable executing within a defined strategy
Requirements
- Experience managing social media, email, and content for brands or clients
- Strong writing skills across multiple formats and platforms
- Understanding of brand voice, tone, and audience targeting
- Experience with analytics, reporting, and performance tracking
- Ability to manage schedules, calendars, and deadlines independently
- Comfort working in a fully remote, fast-paced environment
Bonus Experience
- Tabletop games, TTRPGs, board games, toys, or fandom marketing
- Crowdfunding platforms such as Kickstarter or BackerKit
- Discord community management
- Light design or web experience
- Familiarity with Google Workspace and modern collaboration tools
Soft Skills That Matter
- Clear written communication
- Strong organizational skills
- Attention to detail
- Consistency and reliability
- Collaborative mindset
- Willingness to learn and adapt
This is a US-based, fully remote, full-time W2 position. We are not seeking freelancers or agencies.
To apply, send your resume and relevant work examples to grant@valamarketing.com.
Include your favorite game in your cover letter so we know you read this.
Thank you.
Performance Marketing Manager
Fully Remote, US Only
Full-Time W2
$26-$30/hour + Peformance Bonuses
Benefits include PTO, sick pay, health, dental, and vision insurance
Vala Marketing is looking for a Performance Marketing Expert to own paid media strategy, execution, and optimization across client campaigns and launches. This role is responsible for translating creative and strategy into measurable growth through disciplined testing, attribution, and budget management. This is a hands-on role. You will personally build, launch, manage, and optimize campaigns across platforms.
Vala operates with a flat structure and high autonomy. This role is best suited for someone who is comfortable owning outcomes, making data-driven decisions, and operating without micromanagement.
What You Own
- Paid media performance and ROI across accounts
- Budget allocation, pacing, and efficiency
- Creative, audience, and funnel testing strategy
- Attribution, tracking, and performance reporting
- Clear performance insights and recommendations
Core Responsibilities
- Plan and execute paid media campaigns across Meta, Google, YouTube, TikTok, Reddit, and similar platforms
- Build and manage full-funnel campaigns
- Continuously test creatives, audiences, formats, and messaging
- Optimize bids, budgets, and targeting to hit performance goals
- Monitor performance daily
- Identify performance risks early and take corrective action
- Communicate results, insights, and recommendations
- Ensure tracking, pixels, and attribution are correctly implemented and functioning
Requirements
- Proven experience managing paid media with meaningful budgets
- Strong understanding of Meta Ads and Google Ads
- Deep knowledge of performance metrics, attribution models, and funnel optimization
- Comfort working with conversion tracking, pixels, and analytics tools
- Ability to interpret data and turn it into clear action
- Experience working in a fast-paced, fully remote environment
Bonus Experience
- Crowdfunding campaigns on Kickstarter or BackerKit
- Ecommerce or direct-to-consumer marketing
- Tabletop games, TTRPGs, toys, or fandom marketing
- YouTube, TikTok, or Reddit advertising
- CAPI, server-side tracking, or advanced attribution setups
Soft Skills That Matter
- Clear written communication
- High ownership and accountability
- Analytical and detail-oriented
- Comfortable making decisions with imperfect data
- Collaborative and proactive
This is a US-based, fully remote, full-time W2 position. We are not seeking freelancers or agencies.
To apply, send your resume and relevant experience to grant@valamarketing.com.
Want on this train?
Vala Marketing seeks to be a bastion for artists, creatives, internet wizards, social media rockstars, marketing renegades, square-pegs-in-round-holes, and critical thinkers to work, thrive, and practice their passion. If you think you can keep up, let’s talk!
