VALA

MARKETING

VALA MARKETING HELPS creators and publishers build, activate, and sustain meaningful relationships with their audiences through fully managed, TURN-KEY marketing that deeply understands niches and fandoms.

View Our Works
A forest background
(01)

About us

WHAT WE DO

Vala Marketing partners with creators and publishers to manage the full scope of marketing for tabletop games, fandom-driven brands, and collectibles. We operate as a fully managed team or a seamless extension of your in-house staff, taking ownership of execution across creative, marketing, and growth.

Our work is built around understanding niche audiences and fandoms from the inside. We handle the operational weight of marketing so creators can stay focused on building worlds, games, and IP, while their work reaches and resonates with the people who care most.

OUR CLIENTS

(03)
People We’ve Worked With

INCREDIBLE IPs

(04)
Cool Projects We've Worked ON

Our Mission

(02)

EXECUTION

001
002

GROWTH

STEWARDSHIP

003

EXECUTION

Vala Marketing are not just consultants. We take full ownership of marketing execution, carrying the operational load so creators can remain focused on their work.

GROWTH

We act as long-term partners, helping creators expand their reach by earning attention and shaping that attention into lasting engagement.

STEWARDSHIP

We treat marketing as the careful management of a creator’s relationship with their audience, ensuring every campaign, message, and launch reinforces trust, voice, and long-term value.

Our mission is to help creators and publishers build, activate, and sustain meaningful relationships with their audiences through fully managed marketing that deeply understands niches and fandoms. Vala Marketing provides Execution, Growth, and Stewardship.

Services

(03)

MARKETING &  Management

Social media, ongoing campaigns, community engagement, customer service, and email marketing operate as one coordinated and integrated function under Vala. Your audience gets a consistent voice, consistent response times, and a team that protects and grows the relationship.

VIEW HERE
Social Media
Email
Digital Advertising
Performance Marketing
Integrated Campaigns

Graphic Design

Our work spans packaging, branding, illustration, print and layout, and crowdfunding page design, along with product development across plushies, dice, miniatures, and VTT assets. We build design systems that hold together across entire product lines.

VIEW HERE
Social Media
Email
Digital Advertising
Performance Marketing
Integrated Campaigns

Digital Ads & Paid Media

We run paid media for tabletop, fandom, and collectible brands, and we run it true partners, not just advisors. Creative is crafted by people who are part of these communities, targeting reaches the niche audiences that actually buy, and budgets are managed with the discipline of a team spending its own money. Influencer management and third party ad management complete the stack, so every dollar works toward backers, sales, or signups.

VIEW HERE
Social Media
Email
Digital Advertising
Performance Marketing
Integrated Campaigns

Crowdfunding

Beyond the marketing, advertising, and design, we also carry the full operational weight of campaigns: planning, daily execution, community management and customer service, post-campaign support, and fulfillment. Our team has run some of the highest-funded projects in Kickstarter and BackerKit history, and campaigns of any size get the same standard of care.

VIEW HERE
Social Media
Email
Digital Advertising
Performance Marketing
Integrated Campaigns

Creative & Content

Every campaign needs assets that earn attention, and we produce them in house. Our photography, videography, and motion graphics are made for tabletop and collectible products, from shots that make dice and miniatures pop to video cut specifically for crowdfunding pages and social feeds.

VIEW HERE
Copywriting
Photography
Videography
Product Development

Branding

Vala builds identity systems, visual language, stories, and messaging that holds together across packaging, digital, and print, so fans can connect with the work the moment they see it, whether on a page or a store shelf. Every system is built to scale with the IP as it grows.

VIEW HERE
Copywriting
Photography
Videography
Product Development

Development & Web

A website is often a fan's first real touchpoint with a brand, and we build with that responsibility in mind. Vala designs and develops sites, Shopify stores, and ecommerce experiences with UI/UX that converts, backed by hosting and security that hold on your biggest launch days. We take ownership from wireframe through launch, whether that means a full rebuild or a site scaling alongside a growing catalog.

VIEW HERE
Website Development
E-commerce Development
Crowdfunding Management

CROWDFUNDING

Vala has fully managed campaigns ranging from first launches to some of the highest-funded projects on Kickstarter and BackerKit. We operate as your campaign team, not a consulting layer: planning, live execution, backer communication, and post-campaign fulfillment run end to end under one roof, so you can stay focused on your product.

VIEW HERE
Campaign Management
Branding
Community Management
Customer Service
Page Design
Performance Marketing

Product Design & Packaging

Vala handles product design and packaging across dice, miniatures, plushies, books, and boxed sets, balancing manufacturability with the premium feel that gets buyers posting before the box is open. We have experience with everything from influencer boxes to end caps.

VIEW HERE

PLUSHIE DEV.

Vala manages the process from initial concept through production-ready design, handling character adaptation, component specs, and every revision in between. The goal is a final design that stays true to the art that made fans fall for the character.

VIEW HERE

Ecommerce & Amazon 3PL

Selling on Amazon is a full operation, and we own it end to end: product listings, A+ content, and keyword optimization; Amazon PPC and external traffic campaigns; 3P inventory management across FBM, FBA, and AWD; brand store design and conversion strategy; counterfeit protection through Brand Registry; and the daily work of AHS claims, customer messages, and seller feedback.

VIEW HERE
Product Listings
A+ Content
Keyword Optimization
Amazon PPC
External Traffic Campaigns
3P Inventory Management
Counterfeit Protection
Customer Service

Portfolio

(05)

CASE
STUDIES

Projects of years
©2016— 2026

Discover how our creativity transforms ideas into impactful digital experiences — explore more of our projects.

View all projects

TESTIMONIALS

(06)

REVIEWS

"We knew when it was time for Nail House, we needed to call in true domain experts - people with the experience to run every aspect of a crowdfund campaign. Normally, that's us, but we're busy people who are trying to make a movie. Vala are busy people who know everything there is to know about crowdfunding campaigns. They handled everything - graphic design, customer service, custom integrations, product design, and so on. The results speak for themselves."
Freddie Wong
Nail House
"Grant and the Vala team have consistently gone over and beyond to deliver our assets quickly and ensure that they've delivered the quality needed to meet our needs."
Fox
Hero Forge
"Vala has been a dream to work with! Highly motivated, self-sufficient in all the right ways, and have produced terrific results for our channels. Recommend 100%!"
Alex Yeager
Amigo Spiel
"Grant and his team have helped us level up in areas ranging from performance marketing to customer support. We've never worked with another agency that so obviously pays for itself."
Damian
Vault Comics
"Vala has become one of our most trusted marketing partners. After seeing the impact they had on our crowdfunding campaigns, we expanded our partnership to include photography, influencer coordination, social media marketing, website development, and more. Their team understands the tabletop industry, delivers consistently high-quality work, and operates as a true extension of our internal team. If you're looking for a one-stop marketing partner in tabletop, Vala is best-in-class."
Jordan Gaeta
Renegade Game Studios
"VALA has been an amazing partner for our last few crowdfunding campaigns and we're excited to keep working with them in the future! The graphics they make are always beautiful and they were quick to make any requested edits. We've loved partnering with them and we're looking forward to our future projects with them!"
Rina
Renegade Game Studios
"Vala Marketing has taken my publishing company to the next level. Their expertise has broadened our audience, and their graphic sense has elevated our products and advertising, across the board. Consistently attentive and motivating, the Vala staff has integrated smoothly into our processes. Working with Vala Marketing is one of the best decisions we ever made."
Timothy Brian Brown
World's Largest RPGs, TSR
"Vala has been a great partner of our business! We really appreciate their professionalism, experience, and knowledge for the marketing and their commitment!"
Ai
Sword World
"Partnering with Vala Marketing has been "Game Changing" for FanRoll.   Vala has helped us elevate every aspect of our business including design, packaging, marketing and crowdfunding.  They are true partners in how they approach the business and together we have been able to double our sales since we started working together.  I whole-heartedly encourage any company in the gaming space to work with Vala....except for other dice companies, you can't have them!"
Neal Hoffman
FanRoll
(07)

Benefits

Why choose us

We are Fans First, Marketers Second

We work in tabletop, fandoms, and collectibles because we are part of these communities. We understand the tone, expectations, and trust that fandoms demand, and we protect that relationship in everything we do.

We Take Ownership, Not Just Notes

Vala Marketing is not a consulting layer. We take on the operational weight of marketing execution and run it end to end, allowing creators and publishers to stay focused on their work.

We Specialize Where Others Generalize

Our focus on creator-led IP, tabletop games, and fandom-driven brands means we do not need to be taught the space. We already understand the audiences, platforms, and pitfalls.

We Build for the Long Term, Not Just the Launch

We approach marketing as stewardship. Every campaign, message, and decision is made with long-term audience trust and community health in mind, not short-term spikes.

We Integrate Smooth, Like an In-House Team

Whether fully managed or co-managed, we work as an extension of your team. Clear communication, shared goals, and accountability are core to how we operate.