Why Your Content Is Much More Than Just Content
Did you know that the world’s biggest companies invest huge sums into content marketing? It’s true, and there are many good reasons why they do so. It’s shown to be one of the most effective ways to communicate with audiences and increase engagement. And once a company has both of those things, it’ll be on the right path toward success.
Of course, content marketing is just like everything else. There’s an effective way and an ineffective way to do that. Not all content marketing will yield the same results. In this blog, we’ll take a closer look at content and outline why it’s much more than just words, images, and videos that pump out into the digital space.
What Is Content?
To begin, let’s run through what content actually is. In simple terms, it relates to any kind of content that a company shares with audiences, mostly through digital means. It forms a part of many companies’ marketing campaigns, though it doesn’t have to be overly promotional. In fact, that’s part of its charm: you can think of it as a way to market your company without being direct.
There are a bunch of different content marketing types. In fact, you can count more or less anything that a company puts out there as “content marketing.” Below, we’ll look at some of the most common examples.
Blogs & Articles
You’ll struggle to find a well-ranking company website that doesn’t have a blog. They’ve proven to be one of the more popular content marketing types due to their accessibility; they’re among the cheapest options out there.
The comparatively low cost doesn’t mean they’re ineffective. Quite the opposite! They’re highly effective at helping to send a website up the Google results page and delivering essential information to potential customers. Most top-tier company websites publish a blog at least once a week.
Videos have become the number one form of content marketing in recent years. And that’s because of the broad trend toward video in general; somewhere in the region of 90% of internet traffic is due to video streaming. That’s another way of saying that a lot of people are watching a lot of videos.
Studies have shown that having a video on your landing page can boost conversation rates by as much as 85%. One of the downsides, historically, of videos is that they can be expensive to produce. But that’s becoming less true in recent years. Plus, it’s possible to make the videos yourself. However, unless you have specific skills, it’s usually best to give the job to a content marketing company because while video marketing can be highly effective, many video attempts fall flat because they’re not in line with the needs and wishes of viewers.
Infographics are awesome because they can relay a lot of information in one easily digestible bite. You’ll have seen infographics on Facebook and Twitter and may even have shared them yourself. That wouldn’t surprise us at all; after all, the share-ability factor of infographics is one of its main assets.
You may already have a treasure trove of infographic content to draw upon. If you’ve been writing blogs for your company, then you could simply take the information from those blogs and repackage them into one aesthetically pleasing infographic.
White papers aren’t really one of the most popular content marketing types. But they should be. This long-form content type is an excellent way to build a reputation and establish expertise. They’re normally highly effective methods for building leads, too, since many people are happy to give their contact information (usually an email address) in exchange for a detailed white paper.
That means that white papers aren’t public. They’re open to the public, sure, but they have to go through the gate first — in this case, by providing their email address. Because white papers demand an upfront investment from the reader, they have to be genuinely useful. No fluff allowed!
Why Is Content Important?
Content marketing is one of the most effective ways to connect with your audience and create lasting relationships. By writing quality, engaging content that is relevant to your audience, you are building trust and creating a relationship of mutual respect. Not only will this help you attract new customers, but it can also help you retain your current ones.
Now we’ve run through the various content marketing types, let’s think about why they’re worth your effort. Because make no mistake: they’re very much worth your effort! Some of the main reasons why companies invest in content marketing include:
It Builds Trust
Showing your audience what you’re made of is key to success in any industry. With content, you have the opportunity to share your story, ideas and expertise with the world. Whether you’re a musician, blogger or business owner, your audience will appreciate learning more about you and what you can do for them. Take advantage of content marketing to show your audience that you’re the one they need – and that’s only possible with great writing that tells a story.
Whether it’s writing about the latest trends in your field or breaking news that affects your target audience, make sure that your content is backed up with verifiable data. Not only will this help build trust with your audience, but it’ll also help you attract new ones and keep them coming back for more.
You’ll be showing the world that you’re an expert in your field, and you’ll be asking for nothing in return, at least not directly.
It Helps SEO
Looking to shoot up the Google rankings? Content marketing can help. Google is the world’s most popular search engine, so it’s no surprise that they are constantly looking for ways to rank higher. One of the ways they do this is by ranking websites based on their content. If you want your website to be seen as an authority in your industry, then you need to produce high-quality content.
When it comes to online visibility and search engine ranking, quality content is key. That’s why content marketing is such an important strategy for businesses of all sizes. If you can produce quality content on a consistent basis, then Google will reward you with better rankings in search engine results pages (SERPs). This is great news for businesses of all sizes – whether you’re looking to increase website traffic or just improve your brand’s standing in the eyes of potential customers.
It’s Cost-Effective Marketing
It can be tough trying to market your business without spending a fortune. That’s why it’s so important to find the right marketing strategy that will work for you and your business. There are many different options available, and the best way to find out which one is right for you is to try a few different ones and see what works best. There are many affordable options available, such as social media marketing, email marketing, and even targeted advertising.
Wouldn’t it be amazing if your company’s message could be seen by millions of people every day? Unfortunately, that’s not always possible or practical – but that doesn’t mean you can’t still get your message out there! With content marketing, you can create and publish engaging and informative articles that will help your business reach a larger audience. Not only will this strategy offer a return on investment, but it’ll also help you build a loyal following that will promote your brand for you.
How Much Time And Effort Should You Commit To Content Marketing?
Content marketing is all about creating valuable, interesting and relevant content that your target audience will appreciate. By consistently producing quality content, you’ll not only create a relationship of trust with your audience, but you’ll also be able to drive more leads and sales through your website and other online channels.
If you’re not putting in the time and effort, you’re likely not going to see the results that you’re hoping for. And if content marketing is something that you’re looking to invest in, but you don’t have all the time in the world to do it, don’t worry!
When it comes to content marketing, you need a company that has the experience and expertise to take your business to the next level. That’s where Vala Marketing comes in! We have been working in the industry for a long time, and we know how to take your content to the next level. We’ll help you craft creative and engaging content that will help your business grow.