Auditing & Planning
Discovery & Research
We believe in gathering comprehensive data from stakeholders, consumers, and the market. This includes data analysis, surveying, interviewing, and full audits of all relevant touchpoints. Paired with expert market research we gather the data we need to make projects succeed.
Consumer Research
Marketing Strategy
Our discovery process is a collaborative one. With our research in hand, we work with you to uncover needs, opportunities, and brand insights. We use this hands-on process to create consumer profiles and hone in on specific project goals.
Brand Strategy & Architecture
We build better experiences, streamline operations, and incite growth with robust brand strategies. Doing this work allows for the creation of a comprehensive plan to organize brands, products, and services.
Consulting
If you have an in-house team and need outside expertise or an objective take on your challenges, Vala Marketing can work alongside you to create strategies and tactics, perform internal training, or brainstorm new paths.
Auditing & Planning
Discovery & Research
We believe in gathering comprehensive data from stakeholders, consumers, and the market. This includes data analysis, surveying, interviewing, and full audits of all relevant touchpoints. Paired with expert market research we gather the data we need to make projects succeed.
Consumer Research
Marketing Strategy
Our discovery process is a collaborative one. With our research in hand, we work with you to uncover needs, opportunities, and brand insights. We use this hands-on process to create consumer profiles and hone in on specific project goals.
Brand Strategy & Architecture
We build better experiences, streamline operations, and incite growth with robust brand strategies. Doing this work allows for the creation of a comprehensive plan to organize brands, products, and services.
Consulting
If you have an in-house team and need outside expertise or an objective take on your challenges, Vala Marketing can work alongside you to create strategies and tactics, perform internal training, or brainstorm new paths.
OUR LATEST
Strategy & Consulting Projects
OUR PROCESS
The Vala Way
This framework is the cornerstone of every successful project, engagement, and client interaction for Vala. Through this process we surface insights, define goals, develop strategies with your audience at its core, and execute beautifully.
Listening
Uncover. Align. Absorb.
Vala believes that our clients know the most about their business – where it’s been, where it’s going, what’s gone well, and what the obstacles are. A vital part of the process of understanding their business like it’s our own is to listen. This means more than getting them to sign on the dotted line. This is our chance to truly sit down, without the barrier of administrative paperwork and budgets, and learn who the client is and where they are going. Through listening to their obstacles and Identifying the “dream state” of the company, we can chart a course and start doing our best work.
Learning
curiosity. immersion. experience.
Vala Marketing cannot operate without walking the floors, seeing the sights, meeting the people, eating the food, and hearing the stories of our clients. In other words, truly experiencing our clients’ brand and business. This is our perspective, from the outside. We must master a truly in-depth understanding of the market our clients participate in and their place within it.
Exploring
inspiration. disruption. innovation.
This is Vala’s opportunity to seek inspiration, to experiment, to explore. Which processes can be broken down to their simplest form and rebuilt to be stronger? What tools are available to us? What tools must we build ourselves? What aspects of this company are hidden and need to be brought forth? This is the time to be bold – to make mistakes, and to pivot if need be. To do our absolute best work, Vala must have a sandbox in which to explore.
Defining Gaps
assessment. expertise. strategy.
After we have listened, learned, and explored, we will be able to forge the path to success. We will create a road map – starting with where the client is, where they are going, and what’s in between. The “what’s in between” is where Vala comes in. We must define the gap to build the bridge.
Building Bridges
design. communications. community.
With our insights in place and on paper, we have the blueprint – it’s time to start building. This is when we combine intuitive design and development, intentional user experiences, and focused communications to cultivate and grow our clients’ community.
Making Change
changemaking. growth. goals.
Many of our clients become lifelong partners. All marketing is essentially an endeavor in change-making. Visiting a new place, purchasing a new product, or switching loyalty to brands. How do we measure the changes we have made over time? What measurable growth goals can we set? How will we evaluate our performance? When and why will we re-evaluate our strategy?
Ready to start your Strategy & Consulting project?
Let’s make something happen. It’s time. Get in touch and one of our account executives will contact you to learn more about your business or project.
