NEW LinkedIn Feature: Invite Connections to Follow Company Page

NOTE: This update has not rolled out completely at this time, so you may or may not be able to send these invites yet. It appears to be rolling out by “User” and not by “Company” – So if you don’t see the button, try one of your other page admins. You can now invite […]

Futura: A Type Specimen

Futura is probably one of the most recognizable typefaces among designers and type enthusiasts. It’s definitely a fan favorite.

Giving & Receiving Better Design Feedback.

Feedback is a necessary step in any collaborative creative effort, both solicited from our peers and our clients. It helps us stay objective, see other points of view, and gets us closer to hitting our targets on a given project.

The Case for Longer Posts on Facebook

If you google “Ideal length of post on Facebook” you’re met with pages and pages of the same idea: Shorter is better. You will read posts with anywhere from 40-100 characters are met with maximum engagement. While this is certainly backed with data, and true, I want to make a case to you that on occasions, and in certain cases often, longer is better.

Poster Process – 1951 Studebaker Champion

When I think of the region we live in, the first thing that always comes to my mind is Studebaker. My great grandfather was a photographer for the automaker, and these cars have always been a favorite in my family. They’re unique, and they paved the way for other makes and models from other auto […]

Be SMART About Your Goals

The big problem I’ve encountered with goal setting both in my personal life and in consulting with businesses is they are often general, and sometimes lofty. This puts your aspirations into ambiguity making them unclear and by default harder to achieve. While this isn’t a concept that is new, and I certainly did not come […]

Should I Be Using Hashtags on Facebook?

This is a difficult topic because at it’s most basic form, hashtags strategies are one of the FIRST things baby social media managers learn about and they become a topic of comfort when it’s time to start writing.

Designers Should Study Business. Here’s Why.

Let’s face it, the design market is oversaturated. Not only is it oversaturated, but there are some incredibly talented designers and agencies out there. While being a master of your craft is absolutely paramount, it’s also a given. What will set you ahead of the pack is learning business.

5 Design Trends to Look Out For in 2019

In my day-to-day, I have the pleasure of getting to look at a lot of design; From what ends up coming to me from our team here at Vala, to curating my own sources of inspiration.