When things aren’t going your way, a rebrand can save your business. The concept of rebranding is relatively simple; you take your old brand and give it a refresh. Effectively, you’re hitting the reset button and changing the face of your business to try and encourage customer growth – or to reinvigorate your stance in the market.
Unfortunately, many businesses struggle when launching their new brand. The key lies in the timing. If you time your big reveal well, then your rebrand will be a massive success. People will take notice of it, they’ll love the new image, and it can signal growth and sustainability while offering a competitive advantage.
So, when is the right time to rebrand, and what should you expect throughout the process?
When is it time to rebrand?
Rebranding makes sense in a range of scenarios. Primarily, you should rebrand if your business is a bit stale. You’re struggling to attract new customers, your branding looks outdated, and everyone else around you feels as though they’re one step ahead. Here, rebranding can give you a new lease of life and move you out of your funk.
It can also be useful to rebrand if your current brand marketing strategy is too similar to other businesses. A new brand outlook can differentiate you from others and make you stand out.
How long does it take to rebrand a business?
Most of the time it takes anywhere between 12 to 18 months to complete the entire rebranding process. This is an average timeframe, so it might be shorter or longer for your business. In truth, it depends on how much work must be done and how extreme the rebrand will be. If you’re just changing the aesthetics of your brand, it will be much faster than changing your entire company ethos and image.
At Vala, we will give you a timeframe after your initial consultation, so you know when to expect your new brand to launch.
What to expect from the rebranding process
The process of rebranding takes a lot of things into account. We will revamp your brand marketing strategy, developing new ideas that set you apart from your previous brand identity. This can involve developing a new logo, creating different color schemes to work with, changing your typography – and various other aesthetic elements.
At the same time, rebranding can focus on your brand from a more emotional perspective. What type of company are you trying to be? What image do you want to present to the world and how do you want your customers to view you? Deciding on a new brand image will mean reinventing everything from the language your company uses to the content you produce.
Ultimately, the key is working with a brand agency throughout this process. At Vala, we have more than enough experience helping brands transition from one concept to the next. We can help you create a new and exciting brand image that captivates your audience and sends shockwaves throughout your industry. If you feel like it’s time for a new brand identity, get in touch with us today to start your journey.
