When Metallic Dice Games came to us needing a fresh look, we jumped at the opportunity! A majority of us being avid Dungeons & Dragons enthusiasts, this was a match made in heaven. We knew this was the perfect project for us. After strategizing, we devised a plan to execute a brand, website, and social media presence the only way Vala could.


Strategy & Consulting

Auditing & Planning

Discovery & Research

Consumer Research

Marketing Strategy

Brand Strategy

Branding & Design

Brand Development

Logo Design

Brand Style Guides


Visual Identity Systems

Collateral, Print, & Packaging

Point of Purchase Design

Experiential Design


Integrated Marketing

Marketing as a Service

Social Media Management

Digital Advertising

Creative Production

Content Creation



Motion Design

Digital Development Icon

Digital Development

Website Design 

Website Development

UX/UI Design

Wireframing & Prototypes

Content & Copywriting

Our Approach

After discovery, research, and strategy sessions, we knew that the brand needed to look authentic to RPG gamers. We got to work crafting the brand and website with a tight deadline. The brand was getting a complete makeover along with the brand name.

For this brand, we chose multiple textures, gradients, iconography, and bold type. Established fantasy games inspired the bold typeface. The many dice FanRoll offer inspired the textures we utilized.

Building the Website

Building the Website

FanRoll also needed a new e-commerce website to go along with their brand. It was important that the website was clean and easy to navigate. The challenge with this website, was to create an easy-to-shop space while maintaining authenticity with RPG players. That is why we utilized a mega menus and great category seperation to create a good shopping experience.

E-Commerce Numbers

This year’s numbers speak for themselves. Fanroll experienced explosive sales on Black Friday 2022.

In Sales on Launching Weekend
$ 0 k
Engaged Users

Finding Fans on Social

Finding Fans on Social

Vala Marketing manages FanRoll’s social media presence and continues to grow its pages daily. Our team works closely with FanRoll to update and post new content on Facebook and Instagram.

Developing the Video

FanRoll wanted a promotional/hype video showing off all of its dice! We wanted to show off the textures,colors and all the products that FanRoll offer. We utilized this video on their social media as a promotional tool to introduce Metallic Dice Games as FanRoll.

Play Video