World's Largest Dungeon

Twenty years ago, the World’s Largest Dungeon set a Guinness World Record as the biggest dungeon ever published for tabletop RPGs. Now, World’s Largest RPGs is bringing it back and better than ever, updated for 5th Edition Dungeons & Dragons with brand-new artwork, enhanced mechanics, and expanded content. To make this relaunch a success, they turned to Vala Marketing for crowdfunding strategy, social media management, graphic design, advertising management, and ongoing campaign support.

SERVICES PROVIDED

Strategy & Consulting

Auditing & Planning

Discovery & Research

Consumer Research

Marketing Strategy

Brand Strategy

Branding & Design

Brand Development

Logo Design

Brand Style Guides

Communications

Visual Identity Systems

Collateral, Print, & Packaging

Point of Purchase Design

Experiential Design

Integrated Marketing

Marketing as a Service

Social Media Management

Digital Advertising

The Strategy

Vala Marketing developed a multi-phase approach to ensure visibility and engagement for the World’s Largest Dungeon Kickstarter campaign. Our strategy included:

Crowdfunding Strategy & Execution: Vala Marketing created a strategic prelaunch landing page on Backerkit, where viewers are encouraged to sign up to the email list for a free gift and essentially pre-pledge. This helps us measure and understand the audience before the Kickstarter even launches. Vala will structure the Kickstarter campaign with compelling reward tiers, stretch goals, and exclusive early-backer incentives to drive excitement and conversions.
Social Media Management: We created engaging content for specific social media platforms where the audience for this brand is most likely engaging, and leveraged interactive posts, countdowns, and community engagement tactics to grow the audience as well as their excitement.
Paid Advertising: Our targeted ads funnel RPG enthusiasts to the campaign, increasing visibility and pledge conversions while giving us important data for targeting when the campaign launches.
Email & Backer Communication: We created relevant and engaging email campaigns for pre-launch followers, keeping supporters engaged and motivated throughout the crowdfunding process from the very beginning.

Finding Fans on Social

Building anticipation before the Kickstarter launch is essential, so we focused on identifying and engaging tabletop RPG fans across social media. We tapped into Facebook, Instagram, Reddit forums, and Discord servers where RPG players spend their time. By creating discussion, sharing sneak peeks, and leveraging targeted social ads, we attracted a highly engaged and specific audience. When the campaign launches, the right audience will be primed and ready to back.

Building the Website

Building the Pre-Launch Page

A key component of creating a Kickstarter campaign like this is theprelaunch page. This page serves as a hub for early interest, and allows potential backers to sign up for notifications so they won’t miss the campaign launch. We are driving traffic to the prelaunch page through social media campaigns, targeted ads, and email marketing in an attempt to maximize the number of day-one backers. These early sign-ups play a crucial role in Kickstarter’s algorithm, and helps the campaign gain momentum and visibility as soon as it goes live.

Graphic Design

A visually compelling campaign is essential for attracting backers, and Vala Marketing ensured that every element of the World’s Largest Dungeon is presented beautifully. With stunning book layouts, collectible pins, and custom dice packaging that aligns with the immersive fantasy theme, these products make the campaign irresistable. The branding extended across Kickstarter visuals, social media graphics, marketing materials, and more, creating a cohesive and professional look that resonates with RPG fans. These premium designs not only elevate the overall look of the product but also reinforced its value, encouraging backers to pledge at higher tiers for exclusive collector’s items.