How Vala Helped World’s Largest Dungeon Raise $500k (and Counting!) with Crowdfunding Campaign Management

The World’s Largest Dungeon team came to us with an idea. Vala Marketing took it from there, bringing the idea to a crowdfunding platform and handling every aspect of the journey. Vala didn’t just support this project. We managed the crowdfunding campaign completely. 

Vala Did All of the Crowdfunding Campaign Management!

We didn’t just help, we managed it all. And let us tell you, there’s more to it than you’d think. From launch logistics to ongoing updates, we handled all the behind-the-scenes details so the creators could actually focus on their vision. Let us tell you a secret: successful crowdfunding campaign management starts with a cohesive team! Here’s a quick breakdown, that covers only a snippet of the real work we’ve actually done:

Grant managed the entire crowdfunding side as well as advertising, and made sure the campaign ran smoothly from beginning to end.

Campaign Strategy:

We mapped out the entire launch, from pre-campaign buzz to post-launch engagement.

Page Development:

We designed, wrote, and optimized the BackerKit page for maximum impact and conversion.

Reward Tier Creation:

We crafted interesting reward tiers that drove higher pledges and excitement.

Advertising & Promotion:

Our strategic ad campaigns delivered an incredible 6.96x ROAS, fueling fast growth.

Prelaunch Hype:

Our team built a community of 10,000+ eager followers before the campaign even started.

Community Management:

We kept fans engaged, informed, and excited every step of the way with social media updates, email marketing communications, and more.

Content Development:

We developed and shared graphics that clearly showed what the campaign was all about, and why potential backers should be interested.

Cori managed the social media, community response/comments/messages, and email communications.
Jake managed the brand through the project and illustrated many pieces, including the hard cover Crossed Paths tome.

Brand Management:

Vala managed the World’s Largest Dungeon brand through all crowdfunding communications, mock ups, and more, making sure every time an important message went out to fans, it mirrored the iconic image of the brand.

Illustration:

Offering gorgeous, hand illustrated items elevate campaigns like the World’s Largest Dungeon.

Product Development:

Our team developed ideas and designed product offerings to include in the campaign. We didn’t just list the products on the campaign page – we led the product development, problem-solving, and the execution, molding the client’s ideas into viable campaign offerings.

Design:

Our team designed all of the elements of this campaign, from graphics for ads, to campaign break downs and crowdfunding page images.

Tony designed many elements of this campaign, including the Mimic Chest Box.
Gretchen designed graphics for various assets in the campaign, including the Delver Dice Tin packaging.

Asset Design:

Posters, cards, tins, the list goes on when it comes to additional assets needed to bulk up the campaign. Our team kept everything cohesive while maintaining the visuals, offering multiple points of contact with the brand.

Photography & Visuals:

Our professional photography gave the World’s Largest Dungeon crowdfunding campaign page exactly what backers needed to see in order to push them to click that pledge button.

These visuals were used all over the campaign, including graphics for advertising, social media, and more.

Rachel took professional photos of every element of the campaign, to be used in all of the content.

The Results of our Crowdfunding Campaign Management So Far:

In just 2 Minutes, the World’s Largest Dungeon crowdfunding campaign was fully funded. We are now at $500K+ raised (and counting!) 

Vala’s prelaunch and launch strategies created massive early momentum for a blow out first day, and is steadily rising each passing hour. With the campaign still running, we’re on track to reach $900,000.

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