At Vala Marketing, we understand that online game sales is always evolving. Many small and medium-sized game companies are shifting focus from their own websites to marketplaces like Amazon, where logistics and customer reach are unmatched, not just with games but across the entire e-commerce landscape. With over 310 million active users globally and more than 2.7 billion unique monthly visitors, Amazon is the first place most consumers turn for online shopping. In this blog post we will discuss expanding your game brand to marketplaces online like Amazon and strategies to lock in more sales!
Expert 3P Amazon Management to Boost Your Game Sales
Tony, our expert in 3P Amazon management, inventory & warehousing, product page optimization, and brand compliance, has been a leading force in our efforts to help clients optimize their Amazon presence. From PPC advertising to full-service inventory and account management, Vala is moving towards providing comprehensive support to get your business running smoothly and efficiently in the marketplace. This may seem like an easy task, but there is actually quite a lot to do and even more to know when it comes to optimizing your store’s listings on these platforms. Here are a few strategies that are essential to managing your brand on a marketplace like Amazon:
- Optimizing product listings and brand content
- Leveraging data-driven PPC advertising
- Maintaining inventory and warehousing efficiency
- Ensuring compliance and account health
- Monitoring competitors and market trends
PPC Advertising on Amazon: A Growing Opportunity for Game Brands
Amazon PPC (pay-per-click) advertising is Amazon’s in-house ad platform that lets sellers promote their products directly within Amazon’s search results and product pages. This is quickly becoming as important as Meta ads for driving sales. Vala can help game companies master Amazon PPC by researching, testing, and strategizing around keywords to increase visibility and conversions. You only pay when someone actually clicks your ad, making it a cost-effective way to drive targeted traffic. Game companies will reap the rewards from Amazon PPC’s:
- Unmatched Product Visibility
- High Conversion Rates
- Advanced Targeting
- Detailed Analytics
Why Amazon Prime Shipping Matters for Game Companies
Many game brands rely heavily on Amazon’s Prime two-day shipping to meet customer expectations. A LOT of small-to-medium size game companies don’t even care about their website sales (if they even have a web-store). They inventory with Amazon so they can take advantage of Amazon’s Prime 2-day shipping.
Take Dyce Games for example, a company that directs traffic straight to Amazon, leveraging the platform’s convenience and reach. This strategy helps maximize sales while minimizing operational headaches. Amazon’s Prime shipping is beneficial to game brands for various reasons:
- Fast delivery
- Discounted rates
- Nationwide network
- Two-day shipping
- Bulk shipping
- …and more!
Unlocking New Revenue with Walmart Marketplace for Game Sales
Beyond Amazon, exploring marketplaces like Walmart.com can diversify sales channels and increase revenue by up to 15-20% over time. Although Walmart has more requirements, having an agency who can help navigate these challenges and tap into new customer bases can take some of that stress off your shoulders.
What’s Next for Vala Marketing’s Marketplace Services?
Vala is very interested in exploring how to help clients navigate this growing channel and capture new revenue streams. We’re building a full-service offering to help game companies manage their Amazon stores and expand into new marketplaces like Walmart.
Ready to optimize your Amazon sales and explore new marketplaces? Contact Vala Marketing today at info@valamarketing.com and let’s take your game sales to the next level.
