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Day: December 10, 2024

The Importance of Great Product Photography

Did you know hiring a marketing agency can be kind of like choosing a team to sponsor in professional racing?

If you didn’t, you better buckle up for a bumpy analogy!

Vala Marketing is a full-service marketing agency operating out of the Midwest. We specialize in Social Media Management, Branding, Website Design, and Videography.

(574) 389-8267

info@valamarketing.com

work

  • World's Largest Dungeon
  • Bendix Arena
  • FanRoll Dice
  • CATAN Masterpiece Series
  • Testimonials
Google Partner Badge
Top Digital Marketing Agency in South Bend

social

Latest from the 'gram

Throwback to when we turned an AirBnB cabin into t Throwback to when we turned an AirBnB cabin into the perfect spot for filming heroforgeminis figures! 🎥 It wasn’t just about filming—it was about creating a whole vibe with the perfect lighting, actors, and all the little details that make shoots like this special.
Posters, cards, tins, the list goes on when it com Posters, cards, tins, the list goes on when it comes to additional assets needed to bulk up the World's Largest Dungeon campaign. Gretchen kept everything cohesive while maintaining the visuals, offering multiple points of contact with the brand - for example, the Delver Dice Tin packaging!
Cori managed the social media, community response/ Cori managed the social media, community response/comments/messages, email communications, and so much more on the World's Largest Dungeon crowdfunding campaign. 

Her job often requires her to see what works and what doesn't, and in this campaign she definitely saw some trends, specifically in the email marketing portion. She sent out multiple emails that had the same goal, but looked different. One campaign had quite a lot of photos and information in graphics. Another was just plain text. The first one had a 26.2% open rate and a 3.6% click rate, whereas the plain text email had a 44% open rate and a 8.4% click rate. That's a huge difference, and this information helped steer the path for following emails!
📸 Rachel's photography gave the World’s Large 📸 Rachel's photography gave the World’s Largest Dungeon crowdfunding campaign exactly what backers needed to see in order to get them to click that pledge button. Her visuals were used all over the campaign, including in graphics for advertising, social media, the Backerkit page, and more.
Vala Marketing is a full-service marketing agency operating out of the Midwest. We specialize in Social Media Management, Branding, Website Design, and Videography.

work

  • Mindful
  • Bendix Arena
  • Elkhart High School
  • Rise N' Roll
Google Partner Badge
Top Digital Marketing Agency in South Bend

social

Latest from the 'gram

Throwback to when we turned an AirBnB cabin into t Throwback to when we turned an AirBnB cabin into the perfect spot for filming heroforgeminis figures! 🎥 It wasn’t just about filming—it was about creating a whole vibe with the perfect lighting, actors, and all the little details that make shoots like this special.
Posters, cards, tins, the list goes on when it com Posters, cards, tins, the list goes on when it comes to additional assets needed to bulk up the World's Largest Dungeon campaign. Gretchen kept everything cohesive while maintaining the visuals, offering multiple points of contact with the brand - for example, the Delver Dice Tin packaging!
Cori managed the social media, community response/ Cori managed the social media, community response/comments/messages, email communications, and so much more on the World's Largest Dungeon crowdfunding campaign. 

Her job often requires her to see what works and what doesn't, and in this campaign she definitely saw some trends, specifically in the email marketing portion. She sent out multiple emails that had the same goal, but looked different. One campaign had quite a lot of photos and information in graphics. Another was just plain text. The first one had a 26.2% open rate and a 3.6% click rate, whereas the plain text email had a 44% open rate and a 8.4% click rate. That's a huge difference, and this information helped steer the path for following emails!
📸 Rachel's photography gave the World’s Large 📸 Rachel's photography gave the World’s Largest Dungeon crowdfunding campaign exactly what backers needed to see in order to get them to click that pledge button. Her visuals were used all over the campaign, including in graphics for advertising, social media, the Backerkit page, and more.

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