KPIs – What Your Business Needs to Worry About and What it Doesn’t
Deciding which metrics you should track and report on can be a bit overwhelming. Each aspect of marketing can have hundreds of different metrics that all seem important. However, when you are reporting the metrics, are the results actionable and valuable or just a dashboard of numbers? A status report should tell you and your […]
A Review of Buffer’s New Offering: Analyze (Early Access)
We’re huge fans of the social media scheduling and analytics tool, Buffer, at Vala, but one of our big pain points has been the lack of a great, white-labeled reporting and analysis solution.
The Dirt || Ep. 1 – Content Is King, but Kings Need a Kingdom
The very first ever “Dirt” – Content Is King – But Kings Need a Kingdom. An oft-repeated, little-understood saying is “Content Is King.” I’m like 80% sure it’s a Gary Vee saying that took a life of its own. You’re essentially hearing this concept any time anyone talks about putting more time into the quality […]