MythCraft
Roleplaying Game
Our team of gamers and hobbyists are the perfect fit to develop and market games and toys! Vala Marketing had the unique opportunity to create a Kickstarter campaign for MythCraft Tabletop Roleplaying game. It smashed all expectations and was funded in merely 3 hours!
SERVICES PROVIDED
Strategy & Consulting
Marketing Strategy
Brand Strategy
Branding & Design
Brand Development
Logo Design
Brand Style Guides
Visual Identity Systems
Collateral, Print, & Packaging
Integrated Marketing
Social Media Management
Digital Advertising
Creative Production
Content Creation
Videography
Motion Design
Our Approach
Starting at 0 can be hard! But we put together engaging Social Media and E-mail campaigns to grow the pre-launch followers to nearly 1,500 and the email list to 5,000. We saw conversion rates near 20% for both email and project followers!
Getting people there is only half the battle though. Once they’ve arrived, they were greeted with highly engaging copy, graphics, mockups, designs, and artwork to guide them through the purchase decision.
The Kickstarter Campaign
MythCraft Tabletop RPG was funded in just 3 hours! It was a beautiful thing watching all the pieces of the marketing mix come together. We managed Social Media, Email, Graphic Design, Digital Advertising, and even Community Moderation through Discord. When it was launch time: the audience was primed and ready. The Kickstarter was a huge success – earning over 500 backers in the first week!
The Numbers
MythCraft was QuasiReal Publishing’s first Kickstarter. The unique challenges of starting an audience from scratch require a professional hand!
Developing the Video
According to Kickstarter – without a video, your campaign will be 85% more likely to fail. We wrote, edited, and voiced an engaging video ad for MythCraft.
