Bria's Mythical Menagerie
We partnered with Cuddle Core and QuasiReal Publishing to launch Bria’s Mythical Menagerie, a collection of playable TTRPG plushies designed for Dungeons & Dragons 5E. This campaign combined collectible, huggable creatures with an expansive game-ready tome, bringing a fresh twist to the world of tabletop RPGs.
SERVICES PROVIDED
Strategy & Consulting
Auditing & Planning
Discovery & Research
Consumer Research
Marketing Strategy
Brand Strategy
Brand Architecture
Consulting
Branding & Design
Brand Development
Rebranding
Logo Design
Brand Style Guides
Communications
Visual Identity Systems
Collateral, Print, & Packaging
Point of Purchase Design
Experiential Design
Illustration
Integrated Marketing
Marketing as a Service
Social Media Management
Digital Advertising
Voice Advertising
Search Engine Optimization
Paid Search
Traditional Advertising / OOH
Blogging
Creative Production
Campaign Creation
Content Creation
Photography
Videography
Motion Design
Digital Development
Website Design
Website Development
UX/UI Design
E-commerce Development
Wireframing & Prototypes
Content Management Systems
Content & Copywriting
WordPress Hosting & Security
The Strategy
- Kickstarter Page Creation & Management – Designed an engaging, easy-to-navigate campaign page with clear reward tiers and stretch goals.
- Branding & Design – Crafted a cohesive aesthetic that balanced cute, collectible plushies with rich fantasy world-building.
- Social Media & Community Engagement – Launched and managed promotions across
- Facebook, Instagram, TikTok, and a dedicated Discord server to build hype and keep backers engaged.
- Strategic Collaborations – Partnered with FanRoll to offer exclusive custom dice, adding even more value for collectors and RPG enthusiasts.
Social Media
It was important for the Bria’s Mythical Menagerie campaign to keep fans excited and involved from launch to funding, and Vala Marketing created a strategy to deliver that through social media management across multiple profiles and accounts as well as a dedicated Discord server. This direct interaction between backers and creators thrived through sharing sneak peeks and building a sense of community around the plush familiars. We leveraged eye-catching visuals, interactive content, and peeks behind-the-scenes to drive engagement and expand the campaign’s reach.
Design and Branding
The campaign blended adorable plush design with immersive fantasy branding, creating a visually cohesive experience. Every element, from the Kickstarter page layout to the promotional graphics and pins was carefully crafted to reflect the cute and game-ready nature of the plush familiars. The branding focused on utilizing rich colors, playful typography, and high-quality artwork to make the campaign instantly recognizable.
Kickstarter Page Creation
Creating the Bria’s Mythical Menagerie Kickstarter page required a balance of engaging storytelling, clear navigation, and strategic optimization. It was essential that any given potential backer knew exactly what this campaign was about at a glance. Every section was designed to capture attention quickly, using beautiful visuals, easy to digest copy, and clear reward breakdowns. The page layout was structured for easy readability, with a mix of high-quality product images, explainer graphics, and stretch goal highlights to showcase the plush familiars and their in-game functionality.
The Results
2,040 backers pledged $214,868 – blowing away the original goal of $10,500. 8 stretch goals were unlocked, and the campaign was selected as a “Project We Love” by Kickstarter.
