Every piece of the Catan Masterpiece Series Kickstarter from Fanroll is being managed by Vala Marketing, including the social media management, ad campaigns, graphic design, content, and kickstarter coordination. Here’s a breakdown of what it takes to bring a campaign like this to life with a cohesive and team oriented approach:
Social Media Management
Social media is the center of just about any Kickstarter campaign, and goes beyond just posting on a social media page. The goal is to connect potential backers to the brand and generate buzz even before the Kickstarter goes live. This means getting people’s attention on various platforms, creating communities for potential backers to learn about and even become a part of launching the Kickstarter. Not just providing a space for conversation, but stoking it, engaging with it, and creating opportunities for those conversations to evolve into something more. For the Catan Masterpiece Series, Cori is at the helm of crafting and managing social media posts across multiple platforms, as well as engaging with fans and potential backers before, during, and after the Kickstarter launches. She keeps the campaign’s voice consistent and engaging no matter where she is connecting with fans and backers.
TLDR – Why it matters: Social media builds momentum, drives traffic to Kickstarter pages, keeps potential backers engaged before, during, and after launch. Effective social media management turns interest into action.
Ad Campaigns
A successful Kickstarter doesn’t just rely on organic reach; it requires strategic, data-driven advertising. Grant is managing ads for the Catan Masterpiece Series campaign, and is carefully targeting relevant audiences to maximize visibility and conversion rates. This means closely monitoring ad performance daily, adjusting based on on-going results, making sure that every detail is optimized, and recognizing trends in the data quick enough to pivot when needed.
TLDR – Why it matters: Ads are extremely optimizable and extend the campaign’s reach beyond existing fans, attracting new backers and driving pledges when the data is interpreted and acted upon in a timely manner.
Graphic Design
Successful ad campaigns require great visuals – it’s more than just creating one image, but making sure the image is optimized for every single placement, pivoting when one type of image performs better than another, and catering to what your potential backers respond to. The images for this Kickstarter are all thanks to Gretchen’s expertise.
Graphic design for Kickstarters doesn’t stop there. The Kickstarter page itself requires visual elements strategically placed to describe what the Kickstarter is actually about while highlighting key product details and calls to action. Every element needs to align with the campaign’s goals.
The products themselves are obviously the cornerstone of Kickstarter campaigns. For Catan’s Masterpiece Series, Tony brought his creativity into play by designing stretch goal items like collector’s pins and other goodies backers can get excited about.
TLDR – Why it matters: High-quality graphics capture attention, educate, and build trust with potential backers. Great designs, whether for ads or actual real life products gets backers excited and creates a connection to the campaign.
Content
The photography and content development of a Kickstarter campaign shows potential backers what the product is. It brings the Kickstarter to life, and gives backers an understanding of what to expect. These images are used just about everywhere – on social media, in the advertising design, and on the Kickstarter page itself. Rachel’s photography for the Catan Masterpiece Series shows just how amazing the products in this campaign are. It requires staged photoshoots that showcase the product in a way that resonates with fans and entices them to pledge.
TLDR – Why it matters: High-quality visuals are critical for Kickstarters, and are required for every element in the campaign. They help backers see the product and understand its value.
Kickstarter Management
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Kickstarter management ties all these elements together into a unified campaign. This starts with setting up the campaign page from scratch, to coordinating updates and backer communications. A successful Kickstarter hinges on having a comprehensive plan, and managing that plan through fruition.
TLDR – Why it matters: Managing every aspect of a Kickstarter keeps the campaign on track, builds backer trust, and ensures all moving parts work together.
The Catan Masterpiece Series Kickstarter campaign is a testament to what’s possible with a dedicated, full-service marketing team. We are thrilled to be handling every element, and can’t wait to see the end results. Check out the pre-registration page for the Catan Masterpiece Series and catch it all in action for yourself.
