The Redemption Foundation

Vala was tasked with designing and developing a new website for The Redemption Foundation, started by Redemption Cannabis as a nonprofit organization looking to right the wrongs of cannabis prohibition. Although cannabis is legal now in Michigan where the organization is founded, the repercussions of prohibition still affect those in prison. The goal of this site was to make an emotional human connection with the audience. It’s important for visitors to see and feel the weight of what they are doing and how their contribution can change someone’s life for the better.