DAC Insurance​

DAC Insurance came to Vala Marketing for a new visual identity and rebranding. With its recent acquisition of Michiana Insurance and becoming independent, Vala’s challenge was to create a brand that continued to appeal to DAC’s current customer base in the human services/nonprofit sector while also showcasing DAC as the first choice in more personalized insurance policies within its expanded services. Starting with logo and branding elements, Vala developed a new brand for DAC Insurance and then expanded it into applications and touchpoints where the brand could drive the message home.