Vala Marketing Acquires Action Fiction, Restructures Portfolio to Form Two New Publishing Divisions
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Contact: info@valamarketing.com
Vala Marketing Acquires Action Fiction, Restructures Portfolio to Form Two New Publishing Divisions
Acquisition brings Action Fiction’s tabletop RPG catalog under QuasiReal Publishing banner; Vala Foundry established as dedicated board game imprint
Goshen, IN May 2026
Vala Marketing announced today the acquisition of Action Fiction, the independent tabletop game studio behind Monsters of Murka, Cthulhu Dreamt, and Goblin Cave. The acquisition is accompanied by a broader restructuring of Vala’s publishing operations: QuasiReal Publishing, previously an independent entity under common ownership, has been formally consolidated as Vala’s dedicated tabletop RPG publishing division, and Vala Foundry has been established as a new board game publishing imprint.
The acquisition brings Action Fiction’s catalog, including Monsters of Murka, Cthulhu Dreamt, and Goblin Cave, into the Vala portfolio. Monsters of Murka and Cthulhu Dreamt will be published under QuasiReal Publishing. Goblin Cave will publish under Vala Foundry. Action Fiction’s creative team, led by designer Jaron R. M. Johnson, joins Vala full-time.
“It was very apparent right from the rip that Grant understood exactly what Murka is about and why it’s so important,” said Johnson. “It’s been a breath of fresh air to work with someone with all the same passions and beliefs.”
“Working with Action Fiction on Monsters of Murka made it obvious that Jaron and his team were building something worth investing in long-term,” said Grant Mielke, founder and CEO of Vala Marketing. “Now we get to give some serious creative talent the resources and infrastructure to go full-time and build at the level they’ve always been capable of.”
The consolidation positions Vala Marketing, the marketing company behind the recent $10M crowdfunding campaign, Dungeon Crawler Carl RPG, as a fully vertically integrated operation across all aspects of game development, design, and marketing, able to provide a full spectrum of turnkey services for its clients and their licensors, from total game concepting and design through to retail.
Additional announcements regarding upcoming titles across both publishing divisions are expected in the coming months.
About Vala Marketing: Vala Marketing is a marketing agency founded in 2016 that specializes in fandom, collectibles, and games. They have managed some of fandom’s most recognizable IPs and have raised over $30 million in crowdfunding. Specializing in turnkey marketing-as-a-service, Vala supplements marketing departments and brands all over the globe
About QuasiReal Publishing QuasiReal Publishing is the mostly real TTRPG publishing division of Vala Marketing. Its catalog includes MythCraft RPG, Veil of the Eternal Night, Bria’s Mythical Menagerie, and The Homebrew Podcast.
About Vala Foundry Vala Foundry is the board game publishing arm of Vala Marketing, dedicated to bringing exceptional games and innovative tabletop experiences to players around the world.
