Your Brand Needs a Driver and a Pit Crew

Did you know hiring a marketing agency can be kind of like choosing a team to sponsor in professional racing? If you didn't, you better buckle up for a bumpy analogy!

Did you know hiring a marketing agency can be kind of like choosing a team to sponsor in professional racing? If you didn’t, you better buckle up for a bumpy analogy!

Cars require incredible amounts of attention, expertise, and monitoring to be competitive, and winning generally requires the right combination of car, team, and driver. 

Teams at Vala Marketing are focused on speed and accuracy.

Generally, the race cars are comparable from team to team, but the winning difference is found in the driver and their team. Without a pit crew, logistics team, management, and a whole lot of other experts, the best driver on the planet will lose every time – because it takes a team to win.

When a business owner is trying to decide whether to hire Firm A or Agency B, it’s not uncommon to look to the same criteria and indicators of quality, value, and price to determine the winner. But this process omits one of the most important factors in a business decision – who are the people who make up the company you’re considering hiring to build or grow your brand?

And no, a flashy slide deck with some headshots and a bio won’t cut it. Who the heck actually reads those, anyway? 

No, to understand and appreciate the impact our team members at Vala have on client projects, it’s important to learn a little about their passions, professional (and sometimes silly) skills, and why they choose to invest their time and creative energy in the people and projects at Vala. 

Like race teams, agencies are made up of people with different backgrounds and skillsets.

And each one of them at Vala plays a role in the ability of our team to win for our clients.

When discussing the potential for success in an organization, we often think of the business-critical systems. We spend time and money on these core elements, ensuring they are secure, built for efficiency, and ready to take on whatever challenges businesses may face – much like a pit crew and team preparing the car for the next race.

And the people who make up a creative agency like Vala Marketing? Think of us as the driver and pit crew of the race car that is your brand. These people are how Vala Marketing can get your brand out in front of the pack. And when we’re there, we’ll really show them you’re serious by cutting the throttle wide open and leaving your competitors fumbling for their keys.

To give you an idea of what it is that sets Vala apart from other marketing agencies, we could talk to you about how we build ecommerce websites or the lengths our creative team goes to for the perfect logo, or even the ridiculous meme skills our account managers have – but that’s not really showing you our secret sauce. For that, we need to show how quirky and creative our team members are in their individual and unique ways. And we’ve got a very big, very quirky, and very creative team to introduce to you!

Over the next five weeks, each morning Monday through Friday we’ll be spotlighting a different Vala Marketing team member so make sure you’re following Vala on LinkedIn for updates – and we promise this is the end of the corny race car analogy!

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