There is no denying that you need to market your business effectively if you want to be successful. It does not matter whether you sell clothes online, run a blog, or have a massive worldwide consultancy firm – you need to master the art of marketing in today’s digital and ever-changing world. If there is one trend that you certainly need to capitalize on at present, it is video marketing. Don’t believe it? Read on to discover the various reasons why video marketing is taking over.
Video Boosts Sales and Conversions
Videos can make you serious money. Statistics show that you can boost your conversions by as much as 80% by adding a product video to your landing page. There have been many different studies that have proven the impact that videos have had on sales and conversions, including one that shows 74% of users who watched an explainer video regarding an item then went on to buy it. This reason alone is sufficient to get on the video marketing hype train.
Video Encourages Social Shares
Another benefit for businesses associated with video marketing is the fact that it encourages social share. There are plenty of new features and analytics that prove social networks are encouraging video content. Take Periscope on Twitter as the prime example, as well as TikTok, Instagram’s Stories, and 60-second videos.
Video Enables Us to See a Product in Action
Another reason why you should look into the services of video production is that it is a great way to engage even the least attentive buyers. Videos are super easy to consume, and in today’s fast-paced life, this is exactly what we need. Videos enable us to see a product in action before making a purchase, encouraging trust in the brand itself.
Video Appeals to Mobile Users
In addition to the points that have already been mentioned, video is also taking over because it appeals to mobile users. Mobile and video go hand-in-hand. Did you know that every nine in ten consumers watch videos on their smartphone device?
Google Loves Video
If Google loves video, your business should certainly love video too. Videos enable you to boost the amount of time that a visitor spends on your website. This level of exposure will send a signal to the search engine that your website has good content. This, in turn, will help you to climb up the search engine result pages so you can boost your visibility. In fact, you are 53 times more likely to appear on the first page of Google if there is a video embedded on your site.
When you take the points that have been mentioned above into consideration, it is not difficult to see why video marketing is taking over. From the search engine optimization benefits to the mobile use appeal, it is clear to see why video marketing is a must!
Ready to Start Your Next Video Project?
We would love to hear from you! Vala Marketing is all about finding and sharing the best parts of you and your business. Now is the perfect time to share your story with your fans. Get in touch by emailing us at info@valamarketing.com!
