The Best Lead Generation Methods for Your Local Business

Best Lead Generation Methods for Your Local Business

Lead generation is vital for so many local businesses, but it rarely seems easy. In fact, 61% of marketers say that lead generation is their greatest challenge. You need to generate leads if you want to make sure you have plenty of customers but it takes work to establish a steady stream of leads that […]

Color Theory: How To Pick The Right Colors For Your Brand

Choosing A Color Palette For Your Brand

Color is an important part of how people perceive your brand. It’s been proven that color can affect the mood of consumers and even their purchases. It’s important to know what colors are available for you to use and what they mean.

The Ultimate Guide To Content Marketing

Content Marketing

Content Marketing is an essential part of any business strategy. It’s shown to be one of the most effective ways to communicate with audiences and increase engagement.

What Are Some Critical Social Media KPIs To Track?

critical social media kpis

If you want your social media campaign to do well, then it is imperative that you track your key performance indicators. This will greatly impact your marketing efforts as well as your incoming leads. If you want to find out more about the metrics you should be tracking and why, then this is the post […]

KPIs – What Your Business Needs to Worry About and What it Doesn’t

KPI Graphic

Deciding which metrics you should track and report on can be a bit overwhelming. Each aspect of marketing can have hundreds of different metrics that all seem important. However, when you are reporting the metrics, are the results actionable and valuable or just a dashboard of numbers? A status report should tell you and your […]

The Dirt || Ep. 1 – Content Is King, but Kings Need a Kingdom

The very first ever “Dirt” – Content Is King – But Kings Need a Kingdom. An oft-repeated, little-understood saying is “Content Is King.” I’m like 80% sure it’s a Gary Vee saying that took a life of its own. You’re essentially hearing this concept any time anyone talks about putting more time into the quality […]