Forest River came to Vala wanting video production that spoke to a younger demographic. Their new model of RV, the “NOBO”, was created to cater to the wanderers – and they needed a promotional video that said exactly that. We knew that, in order to speak directly to this new demographic, we would need to approach the video in a way that was fairly new to the RV industry as a whole. Forest River needed something fresh; something never seen before. They needed something that encapsulated the appeal of an RV lifestyle to a younger generation; something that appealed to the millennials – the generation for which the NOBO was created.
Branding, Case Study, Creative, Videos