Vala Marketing was not an idea formed overnight. Our founder’s love of direct, interactive marketing was born alongside the rise of social media. If you were to go back in time and peek over 16-year-old Grant’s shoulder, you would find him utilizing and mastering platforms like Xanga and Myspace to focus on the public’s experience with a page and product. These early experiences promoting bands and venues by building online relationships with fans built the foundation of understanding that consumers are drawn to a brand by quality, engaging, non-interruptive content. In short, building relationships and brand loyalty via social media was the future 10 years ago, and that future is now.
Years later, Vala Marketing was born in April 2016 in a Goshen, Indiana basement with $200 tucked away in an old copy of Don Quixote. Our focus is threefold and will never change: develop partnerships with our clients to provide them with an on-demand marketing department, create engaging, entertaining content that breeds brand loyalty, and provide a bastion for artists, creatives, internet wizards, social media rockstars, marketing renegades, square-pegs-in-round-holes, and critical thinkers to work, thrive, and practice their passion.