When Action Fiction came to Vala Marketing with their latest crowdfunding project, Monsters of Murka, they already had a track record of running crowdfunding campaigns, with their previous biggest hitting around $80,000. For this launch, they wanted to push further and see just how far the community could grow. Together, we built a campaign that not only outperformed their past efforts, but became their most successful crowdfunding project ever, closing at $269,000.
Crowdfunding with Vala Marketing, in Action Fiction's Own Words...
Action Fiction had already worked with several agencies and run four campaigns before coming to Vala Marketing for Monsters of Murka. As they put it:
“All of them making big promises, but failing to understand our product and, when push comes to shove, unwilling to pivot when we weren’t seeing the results we were expecting or hoping for. This is not the case for Vala.”
Our approach was always collaborative. Grant and the team worked to understand their game, its audience, and what made the campaign stand out. We focused on ads and strategic consulting, and kept a constant dialogue, tracking performance and making changes as they came up.
“Grant provided expert-level advice to us every step of the way. He connected us with partners that helped lead our campaign to success; continuously checked in with us about our progress, his concerns, and potential opportunities he saw; gave us insight into our ad performance (which we were VERY satisfied with); and so, so much more.”
The Results of Crowdfunding Monsters of Murka
We brought in BackerKit as a key partner for this campaign, and together with Action Fiction’s creative work, we saw the project absolutely take off. The numbers reflect the effort:
2,277 leads in prelaunch at $2.94 CPL
25.1% follower conversion
633 backers through ads at a ROAS of 4.17, earning $120,837.19
The campaign finished at $269,000. While Action Fiction fully credits Vala with helping them hit those numbers, we see it as a team effort. Action Fiction brought a strong product with a loyal community, and partners like BackerKit played a key role in supporting the campaign as well. Our part was running ad strategy and providing consulting to keep momentum high, but the success belongs to the collective effort. As they summed it up:
“After working with Grant and Vala on this past crowdfunding campaign, I can’t imagine working with any other marketing agency on any of our future marketing needs (crowdfunding, or otherwise).”
In Closing...
This campaign set a new record for Action Fiction, jumping from $80k as their previous high to $269k raised. We’re proud to have been part of their journey and can’t wait to see what they create next.
Ready to start your crowdfunding campaign? Let’s talk.
