Strategy

Futura is probably one of the most recognizable typefaces among designers and type enthusiasts. It’s definitely a fan favorite. Corporations like Best Buy and Forever 21 have adopted it into their visual identity, it was the first font on the moon, Stanley Kubrick loves it,...

I think goal setting is a pretty universal concept. You might have personal goals or be a business owner who has specific targets you want to hit. For a lot of people, it's a metric of their success. The big problem I’ve encountered with goal...