How to Time Your Big Splash – Timing Considerations for a New Brand Identity

Timing Considerations for a New Brand Identity

When things aren’t going your way, a rebrand can save your business. The concept of rebranding is relatively simple; you take your old brand and give it a refresh. Effectively, you’re hitting the reset button and changing the face of your business to try and encourage customer growth – or to reinvigorate your stance in […]

Your Brand Needs a Driver and a Pit Crew

Did you know hiring a marketing agency can be kind of like choosing a team to sponsor in professional racing?

If you didn’t, you better buckle up for a bumpy analogy!