Futura: A Type Specimen

Futura is probably one of the most recognizable typefaces among designers and type enthusiasts. It’s definitely a fan favorite.

Giving & Receiving Better Design Feedback.

Feedback is a necessary step in any collaborative creative effort, both solicited from our peers and our clients. It helps us stay objective, see other points of view, and gets us closer to hitting our targets on a given project.

Poster Process – 1951 Studebaker Champion

When I think of the region we live in, the first thing that always comes to my mind is Studebaker. My great grandfather was a photographer for the automaker, and these cars have always been a favorite in my family. They’re unique, and they paved the way for other makes and models from other auto […]

Be SMART About Your Goals

The big problem I’ve encountered with goal setting both in my personal life and in consulting with businesses is they are often general, and sometimes lofty. This puts your aspirations into ambiguity making them unclear and by default harder to achieve. While this isn’t a concept that is new, and I certainly did not come […]

Designers Should Study Business. Here’s Why.

Let’s face it, the design market is oversaturated. Not only is it oversaturated, but there are some incredibly talented designers and agencies out there. While being a master of your craft is absolutely paramount, it’s also a given. What will set you ahead of the pack is learning business.

5 Design Trends to Look Out For in 2019

In my day-to-day, I have the pleasure of getting to look at a lot of design; From what ends up coming to me from our team here at Vala, to curating my own sources of inspiration.