The Importance of Great Product Photography
Did you know hiring a marketing agency can be kind of like choosing a team to sponsor in professional racing?
If you didn’t, you better buckle up for a bumpy analogy!
Seeing the Future – Will Your Brand Stand the Test of Time?
Some of today’s biggest brands were founded decades ago – so how do they survive the ups and downs when so many other brands fade and fizzle?
Should My Business Be on TikTok?
One of the most common questions that businesses are asking right now is: Should my business be on TikTok? And the most common answer is “It depends.”
The Power of Video
Video production is something that all companies should consider. Discover more about video for business and the benefits associated with it in this post.
Work From Home Tips From the WFH Professionals
Because of the coronavirus pandemic, people across the world have shifted from office life to working from home. But this concept isn’t new to our team at all. We’ve been working from home since Vala was founded over 4 years ago, giving us tons of time to perfect our WFH routines!
Get on TikTok! Here’s some help with the algorithm
We’ve put out about 30 videos on TikTok and gained 200,000 Likes, 5,500 Followers, and about 3 Million views.
NEW LinkedIn Feature: Invite Connections to Follow Company Page
NOTE: This update has not rolled out completely at this time, so you may or may not be able to send these invites yet. It appears to be rolling out by “User” and not by “Company” – So if you don’t see the button, try one of your other page admins. You can now invite […]
The Case for Longer Posts on Facebook
If you google “Ideal length of post on Facebook” you’re met with pages and pages of the same idea: Shorter is better. You will read posts with anywhere from 40-100 characters are met with maximum engagement. While this is certainly backed with data, and true, I want to make a case to you that on occasions, and in certain cases often, longer is better.
Should I Be Using Hashtags on Facebook?
This is a difficult topic because at it’s most basic form, hashtags strategies are one of the FIRST things baby social media managers learn about and they become a topic of comfort when it’s time to start writing.
A Look Foward: 2019 Social Media Predictions.
It’s great practice and brain exercise to try and identify trends, and also to go back and see what factors did and did not affect the accuracy of the predictions.
A Review of Buffer’s New Offering: Analyze (Early Access)
We’re huge fans of the social media scheduling and analytics tool, Buffer, at Vala, but one of our big pain points has been the lack of a great, white-labeled reporting and analysis solution.
Beginner’s Guide to Place & Destination Marketing
Get Them Back! How to make an impression on your visitors, reach their connections, and win their repeat visits.
