Choosing your advertising agency is one of the most important marketing decisions you’ll make. Unfortunately, it’s also the one with the most noise. While we believe our creative and development services require show and tell, we’ve decided as a team to let our advertising capabilities and results speak for themselves. No sales pitch, no fake popularity contest awards, and no promise of secret sauce. We promise only the maximum level of transparency our contracts allow and 100% access to our statistics and results in their raw form, no cherry-picked powerpoints.
Our Methodology is simple, results are the only thing that matters. No excuses. We will work within your budget to achieve those results. Since less targetted advertising costs more and takes less work, skill, research, and attention, we believe focus or selling on stats like reach, impressions, and views benefit only the agency. As such we do not report on them unless requested and report only on results.
*Basic skills such as geotargeting, retargeting, segmentation, etc are not listed.
Vala ran it's first paid ad campaign for Quality Wine and Ale Supply in Elkhart, Indiana in November of 2016.
This is the total number of advertising campaigns we have run for our clients as of 2/11/2018
CPC (Cost Per Click) is the average cost to achieve the result of a user clicking the provided link to learn more.
CTR (Click Through Rate) is the percentage of people who are served your ads, that actually take action.
This ads the cost of a link click to any action that signifies interest, including things like sharing, commenting, or engaging.
We get this statistic by putting the number of 3-10 Second views against videos watched to 75% or more.
Industries responsible for our results
Advertising should work at every stage of the buyers journey. Great targetting, search, and awareness advertising will generate interest. Great content and engaging creative will prompt consideration. Things like a great website, optimized UI/UX, and retargeting can ensure a purchase or action. A continually engaging community and a steady flow of high-quality content will convert buyers to evangelists.
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