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Sell Me This Pen: A Generational Study

"Sell me this pen" "Sell me this pencil" This "test" is about as old as sales themselves. I read one source claim it stems from "Sell me this bowl of crushed berries" and dates all the way back to cavemen. The idea is that in a job interview...

Day Two In The Life Without My IPhone
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Day Two In The Life Without My IPhone

My life without a smartphone continues from Day In The Life Without My IPhone: - About 2 am, my wife normally texts me to prepare a bottle of milk for our two month year old. Due to not having the ability to text, and me being deep...

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Day In The Life Without My IPhone

We've conducted a few qualitative marketing research projects this last quarter, specifically Marketing with Millennials, and the major consistent factor was that people use their phones or mobile devices much more than a laptop. Initially, I chalked this up to proximity bias, one's phone tends...

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7 Core Elements of Effective Business Copywriting

“Content is King” is continuously professed across the digital and inbound marketing realm, and as business owners, we all understand the importance of creating original, helpful, and relevant content. But knowing the theory is just the start; one must also become a practitioner. With recent...

Marketing Software Tools
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How to Use Feedly as a Marketing Tool

You may be asking yourself, “What is Feedly? How will it help me find leads? And how much does it cost?” Feedly is an RSS feed aggregator application for various web browsers and mobile devices that is used to compile news feeds from a variety of...