Marketing Management Tag

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Sell Me This Pen: A Generational Study

"Sell me this pen" "Sell me this pencil" This "test" is about as old as sales themselves. I read one source claim it stems from "Sell me this bowl of crushed berries" and dates all the way back to cavemen. The idea is that in a job interview...

Vala Method of Marketing
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Vala Method of Marketing

Before we jump into the digital deep-end and start slinging cyber sabers at your customers, we get to know your business and look at the Big Picture of what your organization plans on accomplishing. What is your fundamental entity? Are you looking to grow by...

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7 Core Elements of Effective Business Copywriting

“Content is King” is continuously professed across the digital and inbound marketing realm, and as business owners, we all understand the importance of creating original, helpful, and relevant content. But knowing the theory is just the start; one must also become a practitioner. With recent...

Marketing Software Tools
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How to Use Feedly as a Marketing Tool

You may be asking yourself, “What is Feedly? How will it help me find leads? And how much does it cost?” Feedly is an RSS feed aggregator application for various web browsers and mobile devices that is used to compile news feeds from a variety of...