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F#@&ing Stop – The Sunk Cost Fallacy

Fucking Stop: Sunk Cost and Escalation of Commitment If you think in dollars signs and decimal points, then at some point you have surely been faced with an investment of resources that is going poorly. Everything seemed great. You were excited about your new widget, it tested...

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7 Core Elements of Effective Business Copywriting

“Content is King” is continuously professed across the digital and inbound marketing realm, and as business owners, we all understand the importance of creating original, helpful, and relevant content. But knowing the theory is just the start; one must also become a practitioner. With recent...

6 SOURCES FOR FREE STOCK PHOTOS
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6 Sources for Free Stock Photos

Great sources of photography will always be one of the most valuable resources a website designer, advertiser, or community manager has in his or her design quiver. We’ve all seen websites with the tacky neck-down photos of a man in a business suit holding clip-art...