Blog

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Don’t give up your headphone jack

There may come a day when I willfully accept my 3.5 jack is deprecated and it's time to shift towards a new technology. To start: I am not the guy who complains about every new technology and every EOL for every product. I am an avid Windows...

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Sell Me This Pen: A Generational Study

"Sell me this pen" "Sell me this pencil" This "test" is about as old as sales themselves. I read one source claim it stems from "Sell me this bowl of crushed berries" and dates all the way back to cavemen. The idea is that in a job interview...

Day Two In The Life Without My IPhone
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Day Two In The Life Without My IPhone

My life without a smartphone continues from Day In The Life Without My IPhone: - About 2 am, my wife normally texts me to prepare a bottle of milk for our two month year old. Due to not having the ability to text, and me being deep...

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Day In The Life Without My IPhone

We've conducted a few qualitative marketing research projects this last quarter, specifically Marketing with Millennials, and the major consistent factor was that people use their phones or mobile devices much more than a laptop. Initially, I chalked this up to proximity bias, one's phone tends...

Vala Method of Marketing
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Vala Method of Marketing

Before we jump into the digital deep-end and start slinging cyber sabers at your customers, we get to know your business and look at the Big Picture of what your organization plans on accomplishing. What is your fundamental entity? Are you looking to grow by...

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F#@&ing Stop – The Sunk Cost Fallacy

Fucking Stop: Sunk Cost and Escalation of Commitment If you think in dollars signs and decimal points, then at some point you have surely been faced with an investment of resources that is going poorly. Everything seemed great. You were excited about your new widget, it tested...

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7 Core Elements of Effective Business Copywriting

“Content is King” is continuously professed across the digital and inbound marketing realm, and as business owners, we all understand the importance of creating original, helpful, and relevant content. But knowing the theory is just the start; one must also become a practitioner. With recent...

6 SOURCES FOR FREE STOCK PHOTOS
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6 Sources for Free Stock Photos

Great sources of photography will always be one of the most valuable resources a website designer, advertiser, or community manager has in his or her design quiver. We’ve all seen websites with the tacky neck-down photos of a man in a business suit holding clip-art...