Man looking up at the stars

Searching The Unknown

In a promotion for Google search, Buzzfeed’s Keith goes to a part of his city that he is unfamiliar with. Once there, he finds a stranger to be his best friend for the day. They then use Google search to decide what to eat, drink,...


F#@&ing Stop – The Sunk Cost Fallacy

Fucking Stop: Sunk Cost and Escalation of Commitment If you think in dollars signs and decimal points, then at some point you have surely been faced with an investment of resources that is going poorly. Everything seemed great. You were excited about your new widget, it tested...