Strategy & Consulting
Strategy always comes first. We operate on a programmatic method of research that takes into account perceptions and realities from consumers and stakeholders. We then perform robust audits of each angle, touchpoint, and process – both external and internal. With this information, we engineer a strategy and create a prioritized and customized roadmap.
Auditing & Planning
Discovery & Research
Consumer Research
Marketing Strategy
Brand Strategy
Brand Architecture
Consulting
Branding & Design
We have created and maintained some of our region’s most iconic brands. Our branding work is not just logo design, custom illustration, or copywriting, but a comprehensive approach, both visually and emotionally, internally and externally, to who you are and why you do what you do.
Brand Development
Rebranding
Logo Design
Brand Style Guides
Communications
Visual Identity Systems
Collateral, Print, & Packaging
Point of Purchase Design
Experiential Design
Illustration
Digital Development
In a world of templates and marked-up freelancers, we provide a full in-house team, great technology, and a continually improved process that allows us to complete design projects much quicker than our competitors without using stock assets or slapping your logo on the top of a template.
Website Design
Website Development
UX/UI Design
E-commerce Development
Wireframing & Prototypes
Content Management Systems
Content & Copywriting
WordPress Hosting & Security
Integrated Marketing
We provide marketing management and services across all channels and mediums, specializing in digital marketing. Our best work is done when we can fully integrate with our partners to create consistent and authentic marketing communications, both inbound and outbound.
Marketing as a Service
Social Media Management
Digital Advertising
Voice Advertising
Search Engine Optimization
Paid Search
Traditional Advertising / OOH
Blogging
Creative Production
Our in-house creative team boasts a huge spectrum of competencies, from design and illustration to videography and copywriting. We can help whether you don’t know where to start or have a dream you need realized.
Campaign Creation
Content Creation
Photography
Videography
Motion Design
strategy & consulting
Branding & Design
Digital Development
Integrated Marketing
Creative Production
Strategy & Consulting
Strategy always comes first. We operate on a programmatic method of research that takes into account perceptions and realities from consumers and stakeholders. We then perform robust audits of each angle, touchpoint, and process – both external and internal. With this information, we engineer a strategy and create a prioritized and customized roadmap.
Auditing & Planning
Discovery & Research
Consumer Research
Marketing Strategy
Brand Strategy
Brand Architecture
Consulting
Branding & Design
We have created and maintained some of our region’s most iconic brands. Our branding work is not just logo design, custom illustration, or copywriting, but a comprehensive approach, both visually and emotionally, internally and externally, to who you are and why you do what you do.
Brand Development
Rebranding
Logo Design
Brand Style Guides
Communications
Visual Identity Systems
Collateral, Print, & Packaging
Point of Purchase Design
Experiential Design
Illustration
Digital Development
In a world of templates and marked-up freelancers, we provide a full in-house team, great technology, and a continually improved process that allows us to complete design projects much quicker than our competitors without using stock assets or slapping your logo on the top of a template.
Website Design
Website Development
UX/UI Design
E-commerce Development
Wireframing & Prototypes
Content Management Systems
Content & Copywriting
WordPress Hosting & Security
Integrated Marketing
We provide marketing management and services across all channels and mediums, specializing in digital marketing. Our best work is done when we can fully integrate with our partners to create consistent and authentic marketing communications, both inbound and outbound.
Marketing as a Service
Social Media Management
Digital Advertising
Voice Advertising
Search Engine Optimization
Paid Search
Traditional Advertising / OOH
Blogging
Creative Production
Our in-house creative team boasts a huge spectrum of competencies, from design and illustration to videography and copywriting. We can help whether you don’t know where to start or have a dream you need realized.
Campaign Creation
Content Creation
Photography
Videography
Motion Design
OUR PROCESS
The Vala Way
This framework is the cornerstone of every successful project, engagement, and client interaction for Vala. Through this process we surface insights, define goals, develop strategies with your audience at its core, and execute beautifully.
Listening
Uncover. Align. Absorb.
Vala believes that our clients know the most about their business – where it’s been, where it’s going, what’s gone well, and what the obstacles are. A vital part of the process of understanding their business like it’s our own is to listen. This means more than getting them to sign on the dotted line. This is our chance to truly sit down, without the barrier of administrative paperwork and budgets, and learn who the client is and where they are going. Through listening to their obstacles and Identifying the “dream state” of the company, we can chart a course and start doing our best work.
Learning
curiosity. immersion. experience.
Vala Marketing cannot operate without walking the floors, seeing the sights, meeting the people, eating the food, and hearing the stories of our clients. In other words, truly experiencing our clients’ brand and business. This is our perspective, from the outside. We must master a truly in-depth understanding of the market our clients participate in and their place within it.
Exploring
inspiration. disruption. innovation.
This is Vala’s opportunity to seek inspiration, to experiment, to explore. Which processes can be broken down to their simplest form and rebuilt to be stronger? What tools are available to us? What tools must we build ourselves? What aspects of this company are hidden and need to be brought forth? This is the time to be bold – to make mistakes, and to pivot if need be. To do our absolute best work, Vala must have a sandbox in which to explore.
Defining Gaps
assessment. expertise. strategy.
After we have listened, learned, and explored, we will be able to forge the path to success. We will create a road map – starting with where the client is, where they are going, and what’s in between. The “what’s in between” is where Vala comes in. We must define the gap to build the bridge.
Building Bridges
design. communications. community.
With our insights in place and on paper, we have the blueprint – it’s time to start building. This is when we combine intuitive design and development, intentional user experiences, and focused communications to cultivate and grow our clients’ community.
Making Change
changemaking. growth. goals.
Many of our clients become lifelong partners. All marketing is essentially an endeavor in change-making. Visiting a new place, purchasing a new product, or switching loyalty to brands. How do we measure the changes we have made over time? What measurable growth goals can we set? How will we evaluate our performance? When and why will we re-evaluate our strategy?
