July 2016

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Sell Me This Pen: A Generational Study

"Sell me this pen" "Sell me this pencil" This "test" is about as old as sales themselves. I read one source claim it stems from "Sell me this bowl of crushed berries" and dates all the way back to cavemen. The idea is that in a job interview...

Day Two In The Life Without My IPhone
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Day Two In The Life Without My IPhone

My life without a smartphone continues from Day In The Life Without My IPhone: - About 2 am, my wife normally texts me to prepare a bottle of milk for our two month year old. Due to not having the ability to text, and me being deep...

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Day In The Life Without My IPhone

We've conducted a few qualitative marketing research projects this last quarter, specifically Marketing with Millennials, and the major consistent factor was that people use their phones or mobile devices much more than a laptop. Initially, I chalked this up to proximity bias, one's phone tends...

Vala Method of Marketing
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Vala Method of Marketing

Before we jump into the digital deep-end and start slinging cyber sabers at your customers, we get to know your business and look at the Big Picture of what your organization plans on accomplishing. What is your fundamental entity? Are you looking to grow by...